The whole world has gone social media crazy! Whether they are browsing Facebook, sending out Tweets or watching videos on YouTube, people interact with social media sites on a daily basis. This means that every business should come to the obvious conclusion that social media is a platform that they must engage with – something that CodeThat is an expert on.
Most people think that social media only does what the name implies – provide a way for friends to socialize with each other digitally – but they couldn’t be more wrong. Social media is key to any online marketing strategy for a number of different reasons…
- All social media platforms allow links to be created back to your site, which is a perfect way to increase your SEO efforts and directly attract more visitors
- Sites like Facebook and Twitter provide a platform to advertise all new developments within a company to a targeted audience
- Great YouTube videos could go viral, sparking a massive increase in your online presence and leading to much improved visitor numbers
- All social media platforms allow people to interact with your business, giving you more chances to persuade them to use your services or buy your products